Trademark Law In Professional Wrestling And Streaming Platforms

On its face, this certainly seems unfair. WWE is a billion-dollar corporate giant, while many of these wrestlers are young athletes that have modest salaries. However, according to trademark law, the wrestlers do not own their character names, and they are technically using these character names to generate traffic they would otherwise not receive, which directly results in increased income. Ultimately, this brings up serious issues of corporate greed and rigid adherence to a doctrine that creates inequity and unfair business practices. This even caught the attention of former presidential candidate Andrew Yang, who tweeted directly to Vince McMahon, writing “Come on Vince – you’ve already deprived the folks breaking their backs for you… At least let them make a living off their own names. Many of them need it.”

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